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How we do it

WE CUSTOMIZE A 4-STEP METHODOLOGY

Insights

We believe that the best methodology to find the truth about our consumers, is getting into their houses and simple talk to them face to face. We find face time in consumers’ natural environment invaluable to uncover the deepest insights.
  • Deep Category explorations
  • Unconscious consumer thoughts in decision making
  • 360 Consumer Understanding
  • New Product & Category Explorations
  • Product Concept & Prototype Evaluation
  • Package, Name, & Design Evaluation
  • Ad and copy testing
  • Segmentation
RESEARCH DIVISIONS:

Workshops

Our in-company training covers trending topics on women's behavior. Companies use these trainings so commercial teams and communications agencies move from strategy, to tactics, to practice keeping women front and center of brand decisions.

Consultancies

We walk along commercial teams to find actionable insights that make their way into execution for:
  • Product innovation
  • Communication campaigns
  • Media strategy
  • Channel strategy

Contents

We combine our research expertise, feminine intuition, and consumer empathy to generate the best content for your brand.